AFC Fiorentina - Kit Launch for Le Coq Sportif

As part of Le Coq Sportif's kit launch for the new AFC Fiorentina strip, Last Man Projects were invited by curators Mundial to design an official postcard for the occasion. 

The design brief was simple; a working title of 'Viola' was proffered, along with a mandate to reflect the club's rich history. 

Our in-house design team the Studio of Ezra mined the club's rich tapestry, to create a collage that was enthusiastically received by both curator and client.

The launch night at Le Coq Sportif's flagship store in Soho, London, proved a resounding success. Several of the club's leading players were present, including captain Manuel Pasqual and star striker Giuseppe Rossi. Those in attendance were invited to have our postcards signed by the Viola players.

You can see a video of the event from Fiorentina’s official website here, and more of Le Coq Sportif’s AFC Fiorentina collection online here.